Lately, I’ve been in touch with friends asking me to quickly brief them about SEO and online marketing basics. I’m always happy doing so -One reason why I regularly publish. The first reminder I give them about SEO…

If you go reading around the web, you will find that the usual answer to that question is, in a nutshell, “Be excellent”. This is, all in all, a pretty sound advice but it might let you wonder how to…

Twitter Cards, Open Graph and one secret to control your content sharing Creating headlines, blurbs and introductions is seen by many as an art on its own. When you or others are sharing your content to Twitter and Facebook, though,…

Far is the time when one simply had to use the right keywords in the “meta” section of their sites to gain rankings on search engines result pages. Content strategies, targeted copywriting, links exchange have to to graft themselves on…

They define you, what you do, what you’re talking about – Keywords are the oh so compulsory stepping stone of your SEO strategy. Last week, we posted an article helping you chose better keywords. With this knowledge in your possession, you will be ready for the next step: keyword implementation.