6 Questions to pick better keywords: Do you know yourself?

It might sound very obvious, but knowing who you are is the very first step into your SEO optimization plan. Before deciding what keywords you’re going to use in order to attract visitors and please search engines, ask yourself the following questions:

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What is SEO? Do I need it? Is it enough?

In a nutshell: Seo or Search Engine Optimization, is an ensemble of techniques used so your website appears as early as possible in the search results from Google search, Bing, Yahoo! Search, Facebook search and any other website helping you to find content online.

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Is your word worth a click?

Are you familiar with the infamous bounce rate?
Do you wonder how to make visitors stay longer on your site?
You could optimize your visual, your navigation… but what about your copy?

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