They define you, what you do, what you’re talking about – Keywords are the oh so compulsory stepping stone of your SEO strategy. Last week, we posted an article helping you chose better keywords. With this knowledge in your possession, you will be ready for the next step: keyword implementation.
Here we’re going to let you know the best spots to display them, using Spotbyte as an example.
Keywords Placement in the URLs
The first things you will want to optimize is your URLs.
If you don’t have a domain name yet, you still have the possibility to chose an URL matching your most important keywords.
In any other case, you still can set the URL of individual pages to display a specific set of keywords.
If you wish to integrate some location based keyword in your URLs, we suggest a structure based on the following:
Next comes your page’s title. A page title is different from an article title or headline. When the latter are usually coded between two <h1> html tags, the former is implemented at the top of the html document, between two <title> tags.
Ideally, every page title on your website should be based on a template displaying:
Your brand/product name
A brief description of said brand/product
The title of your page/article, including the relevant keywords
Spotbyte: SEO and Internet Marketing – Implement your keywords.
Headings and lists
HTML headings are placed between tags ranging from <h1> to <h6>, where <h1> is at the top of the hierarchy and <h6> at the bottom.
Search engines will usually stop looking for keywords after <h3>, which is a relief since a page structure containing sub-sub-sub-sub-sub headings is somewhat tedious to set-up.
Unordered and ordered lists (bullet point or numbers) are displayed by nesting the <ul><li> and <ol><li> tags.
We recommend to think of the copy’s structure before starting to implement your heading and lists keywords.
A never ending page with several level of sub headings can confuse your readers. Going until <h3> is generally more than enough to present your content.
Your copy, the heart of your content, has to maintain a good balance between keywords density and readability.
Focusing on keywords most relevant to your topic and integrating them seamlessly is a must if you don’t want your reader to feel like their are being addressed as if they were machines.
Writing content specially optimized for SEO can get quite tedious, you can learn more about that in our previous blog entry: Is your word worth a click.
Do not forget: search engines have no taste, but only humans buy! Find your balance!
Links (to your own pages)
Here we are getting a little more technical.
In HTML, hyperlinks take the following shape:
<a href=”Target Page URL” title=”Link Title”> Link displayed on screen </a>
What we can optimize:
This bit will only be displayed when you hover on the link with your mouse cursor. It’s the ideal place to write a short description about the linked page, without forgetting your keywords (relevant ones only).
Link displayed on screen
This, is what you see and click on to access other pages. Be explicit and use the right keywords.
A hyperlink to Spotbyte.com would look like this:
<a href=”http://www.spotbyte.com” title=”Spotbyte provides SEO and Internet marketing service, worldwide or locally in Ubud, Bali, Indonesia.”> Spotbyte, SEO and Internet marketing</a>
Links from other sites to your site
If you are part of a link exchange program, or if your site is regularly linked to, in comments or guest posts, make sure that these links:
Use the same template described above
Are written in the same sentence among one or several of your main keywords.
Even if search engines have no eyes, your images are an integral part of your SEO setup
-that is, their file name and HTML integration.
When search engines process a search for images, they will look for:
You will want to include your brand name here, as well as your most important keywords and an accurate description of the image’s content.
Alt and Title HTML attributes
The Alt text will be displayed before the image is loaded. Try keeping a tight description of the image’s content, while including relevant keywords. The Title attribute is, well, the image’s title. You can be less descriptive there.
Keywords around the picture (captions)
Captions are also important for your visitor’s comfort. A caption should come with every image.
Like with your hyperlinks, following a template to integrate your images into your SEO setup will save a lot of your time and make sure you don’t overlook anything.
Note that your template will affect both your images file names and HTML code.
File name: spotbyte-seo-marketing-logo-spotlight.jpg
Alt attribute: spotbyte, SEO and Internet marketing in Ubud, Bali – LOGO IMAGE –
Title attribute: Spotbyte, SEO, Internet Marketing in Ubud, Bali.
Final HTML implementation:
<img src=”spotbyte-seo-marketing-logo-spotlight.jpg”, alt=”spotbyte, SEO and Internet marketing in Ubud, Bali – LOGO IMAGE -” title=” Spotbyte, SEO, Internet Marketing in Ubud, Bali.” />
What is the best way to get it done?
After your marketing team has chosen the right keywords to be implemented, the following steps are recommended:
Analyze your current site or copy if there is pre-existing content (Seoworkers.com analysis tool is a good free ressource)
Define an action plan to determine what keyword should be present on the various pages of your site
Re-write your copy if necessary
Define an URL, link and image implementation policy to hand over to your web-developer
Proceed to a second analysis once the implementation is done, just in case someone missed something.
If you’re lacking resources, time, or if you’re still confused about all that, contact us now, we’ll answer!